Blog - 2017 Retrospective: Let's go to 2018

2017 Retrospective: Let's go to 2018
By Johanna Sanchez-Laurente 12/22/2017 5:02 PM

2017 is ending, it’s an opportunity for a retrospective about this eventful year with new offers, new products, collaborations, events… with you because together, road is smoother.

 

Products : Prêt-à-rouler

Beginners or expert hardened skaters, Flaneurz offers two possibilities :

  • Prêt-à-Rouler Collection offer: You choose one of the thirteen product available (Adidas Top Ten, Nike Air Force One…) or collaboration models (Veja X Flaneurz). If your favorite model is out of stock, we notify you for restocking. If not , we invite you to choose an other shoe. 
  • Prêt-à-rouler Custom offer: We put it forward during the 2017 Black Friday after many requests from you and following conclusive tests during our Kickstarter campaign in 2015 May. You can create an exclusive model with your shoe.

For any question, feel free to contact us: info@flaneurz.com.

 

Products : Change your shoes

Be free to clip on several pairs of shoes on your rolling part. With Change Your Shoes, you have two options:

Flânez with your dream sneakers during the weekend and last pleasure during the week going to work with town footwear.

 

Campaign

Capsule F : "If our feets were fluorescent, it is the earth that would illuminate the sun"

 

 

2017 got off to a great start with “ Capsule F “ capsule collection. A collection just like Flaneurz Clique: fun, quirky and dynamic. You will see 15 luminous “flâneurs” in South Korea, Japan, Australia, USA, France, Germany, Slovenia and Israel. Don’t forget to protect your eyes!

Spring / Summer 2017 : “When the sun shines on the big city“

 

In spring, the Flâneur strolled in the downtown with brilliant colors. He flew over the pavement, awaken through fresh sensations. Bitumen beach, the city is transformed. Flaneurz reserved summer season with lot of surprises and flâneries. Three exclusive models forms 2017 “Unfollow“ Spring-Summer collection: Vans Sk8-Hi Reissue Zip - Dress Blue, Vans Sk8-Hi Reissue Zip - Port Royal and the flagship model: Veja X Flaneurz our collaboration with Veja.

Fall / Winter 2017 : “If nothing matters, everything does.”

 

 

Back-to-school season, we strolled in the hidden alleys of the city. No matter the rain, wind, snow or mist, we set the ride free. This is a universal concept, no matter our tribe. A call to the freedom of being. Six models forms 2017 “No Matter” Fall-Winter collection: trois Fila (Fila T1 Mid, Fila Cage - Pale Mauve, Fila Cage - Iceberg Green and three Dr. Martens town footwear (Dr Martens Newton - Black Temperley, Dr Martens Newton - Red Cherry, Dr Martens Cavendish - Black Temperley).

Collaboration

Veja x Flaneurz :

 

 

Flaneurz created a Ready-to-Roll model with Veja : Veja X Flaneurz. Side by side, the two brands co-conceived this collection. The shoe is manufactured with organic cotton, cultivated by local producers without pesticides or fertilizers, in Brazil. The leather is tanned with plant extract and the sole is made of natural rubber from Amazon. The rolling part features the color coding of the shoe and completes it. A Few sizes are still available.

14Temple x Flaneurz :


Since this autumn, prestigious BHV Marais department store continued its expansion by opening a sneaker concept store, named 14Temple. To animate its store, BHV Marais invites Flaneurz to present and to make its clientele skate during the holiday period. Walls of red brick, leather sofas, industrial furniture, everything was skillfully thought so that 14Temple is a place where it is nice to “flaner”, while living an exclusive shopping experience.

 

Events

Open house :


Many times, Flaneurz invited you to push its Skatelab door. More than a manufacturing workshop, this is where everything is imagined and defined : collection, communication campaigns and development strategies. These sharing times with this 100% Made in France innovation allowed to elicit your expectations and to revel manufacturing steps thanks to “savoir-faire” exposition (presenting a product exploded view).

 

Launching Party / Pop up store :

 

Smiles on your faces, rollers at your feet, collection launches were festive. Parties were beautiful, you were plentiful for these “ rendez-vous “. 

For each appointment, at the crossroad of urban mobility in Châtelet (Crémerie de Paris), in fertile ground of news trends in Le Marais or at Oberkampf dynamic district, your attendance made us proud. You came by foot, you left on wheels! We are delighted to offer you our values during each pop-up store weekend.

Flaneurz Skate Club :

 

650 participants, 200 skates rentals, this Flaneurz Skate Club second chapter was a success. During five hours, Flaneurz or roller skates at your feet, you danced and skated, you participated to write a new page of Flaneurz adventure with Dee Nasty DJ set.

Communication

Flaneurz won a Clear Channel poster campaign in Paris thanks to its La Big Address competition Prize. Bringing to light the “Unfollow” Spring-Summer 2017 flagship model was obvious! From 19th April to 26th April, you will had the chance to admire those posters in Paris before being able to discover it in partner stores (Colette, Merci, Galeries Lafayette in Paris, Alex Eagle in Londres, Anthom in New York, Smart Fashion in Miami, Bailian in Shanghaï,Kapok in Hong Kong).

Throughout the year, our products were highlighted in french and international PR. Wishing to extend the french “savoir-faire”, we are proud to be featured in prestigious magazines (Vogue Germany, NY Mag, Grazia, Elle, L’Officiel…) or reports broadcast on national TV (France 2, TF1, M6…).

Production

Each single Prêt-à-Rouler pair is made by hand. More than three hours of work and six machines are necessary to produce a pair. To understand the selling price of every product, you have, in addition to the time spent, the acquisition cost of every component : the pair of shoes, the 2 plates, the 8 wheels, the 16 bearings and the machined specific part.

For a better experience on wheels, we improved product quality thanks to first clients feedbacks preserving our quality and our “savoir-faire”.
We collaborate with companies which respond to our main issues with extensive expertise in their market. Side by side, we grow with them for their quality and fiability: Roll Line, Sure Grip, Kryptonics or Sidas and 3M which propose high tech industry technical solutions. Few partners are joining us to increase your Flaneurz roller skates performance!

Societal

Since the beginning, we are surrounded by partners and entities that help us a lot. We answer to higher education institutions request like Arts et Métiers Paristech (engineer French institution of higher learning), l’ISCOM (communication Institute), the Casa 93 School of Mode (for young people in priority area) or at DDAY (startup event organized by NEOMA Business School). We took part of the second edition of Com’Une Start-Up Prize as jury. We’ll continue to share our entrepreneurial background like at Fashion Tech Expo where we were honored to present our french innovation.
We continue our partnership with Mobile en Ville. This year, 800 kms of hiking are offered for people with reduced mobility.