Blog - Roller Week - Retrospective

Roller Week - Retrospective
By Mathieu 10/22/2018 3:00 PM

Roller skate is a fascinating and fashionable object! From american drive-in waitress, to Saint-Laurent Idol with this high heel pump with three wheels, roll skate continue to be a fantasy in the fashion world.

For new offer launching, we took the opportunity Fashion Week to introduce new event in partnership with W Paris - Opéra: Roller Week!

 

/ROLLER WEEK X FASHION WEEK

 

Everyone knows Paris Fashion Week.

This is the most glamourous and iconoclastic event among worldwide Fashion Weeks: only moment where fashion lets its imagination run wild to create future trends.

French fashion is highlighted, combining traditional and contemporary technology. Flaneurz took part at in Fashion Week with a creative event: a Roller Week in partnership with W Paris - Opéra, from wednesday 19th to saturday 22th of september.

Once again, we collaborate with this prestigious Hotel, mixing somptuous universe with a perfect location (nearby parisian historic and great monuments (last event here). Full of surprises back-to-school symbol, Flaneurz atmosphere took place W Paris - Opéra Lounge from 10th of september to 22th of september, Roller Week closing.

 

© Flaneurz

  

/FLANEURZ X W PARIS - OPÉRA

 

Beside Opéra Garnier, in a historic district, W Paris-Opéra is the perfect location for parisian nights. It’s a spot mixing Haussmanian style and forefront design! Place energy and boldness suggest The Great Gatsby time is not far.

This prestigious partnership draws for our Capsule Glitter launching success in March this year, afterwork and pop-up store in June too.

 

 © Create Lamine

 

/RETROSPECTIVE - ROLLER WEEK

 

/Roller Party

With Rayan Nash's DJ set, many of you appreciate our colorful roller skates. We invite frequently our brand ambassadors, Mr and Mrs Kool but also "Own Flaneurz" actors (It's about LA). For this event, we offer them some candies with rollerblades shape in partnership with Babines.

Tasty cocktails allow you to refresh yourself and take a break while discovering Chocolat des Français incredible creations. We are proud to always offer you unforgettable experiences base on the values of roller skating.

 

/Indy ArtWork

Inspire by the 1920s and 1970s, the young and talented Indy Artwork is present at the W Paris-Opéra: It’s the opportunity to customize your Flaneurz or your sneakers.

 

Rouler avec @CamilleMontagnac© Create Lamine

 

/Flaneurz X Faguo

We work with Faguo. The French brand name is Chinese (meaning "France" in Mandarin). Faguo creates collections inspired by the "casual trendy" spirit to modernise your wardrobe. It pursues a social and environmental responsibility policy. For each purchase, a tree is planted in France to reduce its carbon footprint.

As the same time in our launch video, those Faguo are also customisable with our Custom Ready-to-Roll offer.

To offer an original experience in preview of Fashion Week, we offer you the opportunity to win one of the Faguo pairs present in our campaign: the Aspenlow or the Ivy. We thank participants and the winner, Obie Pearl Campbell, for their participation. We look forward to see her strolling around with her Flaneurz X Faguo.

 

/Pop-Up Store

You come to see us and we are by your side to inform you but also to give birth at your single wish: strolling Flaneurz at your feet.

The Clique objectives are to meet its community and to be aware of its needs. We achieve our goal when we see your smiles Flaneurz at your feet.

 

/Workshop

Once again, workshops on Wednesday and Saturday evenings, allow you to discover the strolling joys combine with art of dancing. You become real dancers alongside Najete Kada, the French figure skating champion.

 

Flaneurz at your feet, you are in the heart of fashion, with chic and elegance.

 

© Create Lamine © Create Lamine © Create Lamine © Create Lamine © Create Lamine

© Create Lamine