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Blog - 2020 retrospective / Let's go to 2021!

2020 retrospective / Let's go to 2021!
By Eva 12/19/2020 2:41 PM

Our first clothing line, new pairs of detachable skates, exciting partnerships, moving from La Courneuve to Pantin ... There were many exciting events this year. While the Clique is growing a little more each day, let's look back together on the developments and new products that have shaped Flaneurz in 2020.



/PRODUCT RELEASE

/THE READY-TO-WEAR LINE

Since January 2020, it is available in our store and in our e-shop. It includes a canvas bag, a t-shirt and a sweatshirt. Find our emblematic navy blue and a pair of Flaneurz embroidered on the pieces or silkscreened on the bag. To learn more about the eco-responsible composition and manufacturing specifically, we invite you to read this article.



@Flaneurz 

/THE GIFT CARD

It is ideal to please your loved ones while giving them the freedom to choose their favorite detachable skates. Our gift card comes in two forms: the physical version, delivered within a week, and the e-card for the most impatient. All the lucky recipient has to do is follow these few steps to receive their gift. 


/FOUR NEW CAMPAIGNS

Up until 2019, we used to present two collections a year. In 2020, we increased to four, one per season. Each collection introduces four new models of detachable skates, adaptable to our three rolling part series (First, Iconic, Premium). If you are subscribed to our newsletter, you will be able to purchase these pairs exclusively one week in advance.  

Each campaign shows you a collection and its own universe through a video and a lookbook. Our 2020 campaigns are immortalized by Amaury Cibot and Carré Rond Vision, and with the help of Stefano Toscano and Anthony Finocchiaro for the winter campaign.

 

SPRING 2020 / WHAT YOU WANT

Mischievous, this collection welcomes the first rays of Parisian sunshine, letting everyone express their personality from morning to sunday. We fell in love with the Veja V-10, as well as the emblematic Vans and Nike models born in the 80s.

/VEJA V-10 LEATHER - EXTRA WHITE

/VEJA V-10 SUEDE - MULTICO NATURAL ROSE

/VANS SK8-HI - TRUE WHITE

/NIKE EBERNON PREM - PINK FOAM

© Amaury Cibot

SUMMER 2020 / ALIVE

Re-discover here a campaign that was carried out in our future facilities before the renovation. It embodies the urge to move forward, to stand up stronger, more alive than ever. It is a campaign with two Veja and two Adidas Court Vantage worn by dancers of the Inneficient company.

/VEJA V-12 B-MESH - WHITE INDIGO ORANGE

/VEJA V-10 LEATHER - WHITE JAUNE

/ADIDAS COURTVANTAGE W - GOLD

/ADIDAS COURTVANTAGE - GREY

© Amaury Cibot

FALL 2020 / NEW AGE

In autumn, the flâneurs are playful. The architecture slips away under their feet. Their paths cross, move away only to come closer together. Flaneurz at their feet, the encounter between Sophia Vesna and Kemo Ivory, is inevitable.


/NIKE BLAZER - WHITE YELLOW

/NIKE COURT BOROUGH MID - BLACK

/ADIDAS AMERICANA HI - WHITE BLACK GREY

/VEJA V-10 LEATHER - BLACK WHITE

© Amaury Cibot

WINTER 2020 / BREAK THE LINE

The desire to cross borders and escape has never been stronger. Solenn and Jonathan Pilar, smart, stroll and tease each other fraternally in the Parisian streets while Jon Larrucea and Anthony Finocchiaro make us discover the  more street Mediterranean atmosphere of Barcelona.

/NIKE BLAZER -  BLACK WHITE

/ADIDAS SUPER COURT - PINK

/ADIDAS PROFI - WHITE

/VEJA RORAIMA - WHITE NATURAL BUTTER



© Amaury Cibot© Amaury Cibot

© Amaury Cibot

/COLLABORATIONS

The Flaneurz community is growing and we are delighted that you are sharing your experience on the social media. Personalities have naturally chosen our detachable skates and make the brand shine internationally. Here are a few of them:

/Indy Jamma Jones

Indy Jamma Jones is an American skater known for her beginner tutorials and vlogs. She tried our detachable skates, Nike Air Force 1 - Black on an Iconic Black rolling part, and was seduced by our concept. 

/Rosemary Retro

This skater has perfectly integrated our detachable skates into her colorful and vintage world. On her TikTok (more than a million views), you'll see her rolling down the streets of Los Angeles equipped with her Custom Nike Cortez pair on a Premium rolling part series.

/Damon Dominique

Damon Dominique shares his adventures and his vision of the world on YouTube, especially his perception of France as an American. Determined to progress in roller dance, you will see him swing his hips on his Custom Puma X Rhude pair equipped with the Iconic series.

/Keon Saghari

Her smile and energy will motivate you for the day. A former dancer, she took up roller skating to continue to express herself creatively. She rolls in Nike Air Force 1 - White with the Premium series.


@Neonkeon

/FLANEURZ BRAND

/THE CLIQUE

The Flaneurz Team extended their web influence by creating a Tik Tok account with more than one million likes and ten million views. Since February 18, 2020, we share spontaneous and sometimes exclusive content of Flaneurz detachable skates.

The Team is mindful to be as close as possible to its community, the Clique, especially in this destabilizing period. We have transformed our habits and lifestyle to adapt to the sanitary measures in order to make them less restrictive on a daily basis. Thus, it has been nice exchanging with you during the talks on our Instagram account. We introduced you to our old and new premises in live Q&A about our savoir-faire. It was an honor to make you discover and share the career of Candice Heiden, Marawa and Morgan Weske who are amazing roller skaters. The workshops brightened your lockdown with, among others, roller dance classes by Jean-Marc Gravier and a roller fitness class by Tinuke. Finally, you learned more about our product in our FOCUS

 

/THE IMAGE

Throughout the year, we applied our visual brand identity to all our communication and media, assuring sharp, minimalist and recognizable content. To make your Flaneurz experience more immersive and exciting, we dynamized our communication by multiplying visual content such as videos, photography, and even animation. For example, we released a tutorial that teaches you how to clip and unclip your Flaneurz detachable skates. Ultimately, redesigning our website homepage and savoir-faire page were major projects of 2020.

 

/THE FLÂNERIE 

Moving in July from La Courneuve to the Flânerie in Pantin was a milestone.  It has met our need for more space to produce your orders and welcome a growing team. The Flânerie includes two spaces: the Sk8Lab and the boutique. The Sk8Lab houses the production workshop and our offices. It is the place where our products are designed and manufactured, and where the company is managed. Since December 2nd, we have opened to the public our first permanent store. In addition to being able to try and buy your detachable skates, you will have access to exclusive pairs and you will discover our museum.

@Appear Here

/PRODUCTION

Moving has allowed us to rethink the workflow in the Sk8Lab. We improved the layout of the workshop and invested in new machines. In the long run, we want to reduce production times as much as possible and hand over your Flaneurz detachable skates to the transporters as soon as possible. Moreover, your feedback remains our first source of evolution. We are constantly thinking about how to improve our product. 

If you ordered this year, you may have faced a delivery delay. With the COVID-19 epidemic, soft transport (bicycle, roller skates, kick scooters, ...) has developed with the unfortunate consequence of a worldwide shortage of spare parts. We have been affected by a stock-out of plates as well as wheels from our suppliers. We hope you can understand this delay. Nevertheless, be assure that we have done our best to listen to you and fulfill your order as soon as possible.

© Amaury Cibot

 

/SOCIETY

We are eager to participate in the activity and dynamism of the Seine Saint-Denis department. We contributed through the creation of new jobs. Our Team now welcomes: 

  • a Supply Chain / Purchasing / Sourcing Coordinator, François Le Luhern 

  • an Administrative and Financial Assistant, Abdoulaye Bagayoko

  • a Junior Developer / Apprentice System and Network Administrator, Nassim Ben Jemaa

  • an Art Director, Thomas Sender

  • a Marketing Assistant, Eva Blumen 

The Team has created and consolidated strong bonds during a seminar at the beginning of the summer, roller skating outings, Family Fun Days, and other activities outside of the Flânerie.

/OUR COVID-19 SOLIDARITY RAFFLE

We organized a solidarity raffle with the Médecins du Monde association, which fights to heal, testify and defend the right to access healthcare. 3395€ were collected and 194 participants tried to win:

/A Veja V-10 Leather Extra-White Ready-to-Roll-Pack 
/A leash 

/The entire Ready-to-Wear collection (canvas bag, t-shirt and sweatshirt) 

Thank you again for your participation, and congratulations to Christina.

 

/MAKE FRIDAY GREEN AGAIN

We want to promote responsible consumption. We have joined the Make Friday Green Again collective with more than 1000 French brands and we have committed to not offer any promotion during Black Friday

Mindful of our environmental impact, we reduce our production waste to a minimum.  We recycle all cardboard. That's why we ask you to limit the use of tape on the packaging of the shoes you send us (Custom offer) and encourage our suppliers to do the same. 

/INTERVIEWS OF THE YEAR

In the French podcast produced by In Seine Saint-Denis, Florian Gravier takes you on a tour of the Flânerie. You can discover his story which explains our choice to stay in Seine Saint-Denis. While those who succeed often leave the lower class neighborhoods, we felt it was important to participate in the activity and to keep the short circuit set up.

 

@Bruno Levy for In Seine-Saint-Denis

In April, Flaneurz made the front page of Odyssées d'Entrepreneurs, a French monthly magazine that explores entrepreneurial reality. Florian explains in detail the beginnings of Flaneurz, how the idea was born and the path taken to implement it.



@Odyssées d'entrepreneurs

The Juste Mieux interview, a 100% video and a 100% positive media that makes you want to go green, is heartwarming. Florian shares some unexpected anecdotes, such as the confiscation of his skates by the police in Venice, which led him to start the adventure and co-found Flaneurz, "a company that makes dreams come true". It is also an opportunity for him to remind you of all the benefits of roller skating.



/LET'S GO 2021


It is a momentous year, full of adventures, exchanges and progress, which is coming to an end. Flaneurz is blowing out its sixth candle today. The whole Team is looking forward to starting 2021 with you. Be it the release of a new product, a new line of clothing, ... Be ready!


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