Blog - 2019 retrospective: let’s go to 2020

2019 retrospective: let’s go to 2020
By Laurie 12/22/2019 7:00 PM

Each year Flaneurz revisits its route for you, partly influenced by your feedbacks. Find here the evolutions that you have generated.

© Flaneurz

/OFFER EXPANSION

Our development is enriched thanks to your suggestions. The skates  personalization was one of them, we responded to it.

/Personalization
Since June, you can choose a monochrome rolling part (white or black) or prefer the Personalization option. For 40€, it is possible to determine all the colours: liseré, plate, wheels and toe stops. The "Personalization" tab on each product page presents the possibilities. 

/Through an offer more responsible 
We are sensitive to veganism and clean production. We wish to privilege our collaborations with sneakers brands that respect these manufacturing processes.

 

 

© Amaury Cibot

/TWO NEW COLLECTIONS

/AWAKE - Spring-Summer collection: “Walking, skating, running… Everything is sensation.”
Inspired by a desire for elsewhere and freedom, this collection includes four models, adaptable to our three rolling parts series (First, Iconic, Premium). The campaign is immortalized in Deauville by Amaury Cibot

 

/Puma Suede Olympian - Blue White
/Nike Court Majestic Leather - White
/Nike Court Borough - White
/Vans Sk8-Hi - Black

/R/EVOLUTION - Fall-Winter: "From now on, have the city at your feet."
The Fall-Winter collection includes nine models. We choose new Vans, the Jordan integration  and a Veja model return. Anthony Finocchiaro in front, Najete Kada and Thomas Picard behind camera, our ambassadors accompany us in this campaign creation. 

/Converse One Star - Vapor Lemon
/Adidas Matchcourt High RX - Black
/Veja V-12 B-mesh - White indigo orange
/Veja Roraima - Brown Black
/Veja V-10 Leather - Extra White
/Veja V-12 Leather - Guimauve Marsala
/Vans Sk8-Hi - Dry Rose
/Vans Sk8-Hi - Navy

© Direagency / Aurélie Chantelly

/VISIBILITY PARTNERSHIPS

/Lunettes pour tous

These eyewear designers are seduced by the Flaneurz project and the retro aspect of skate quads. The pictures are taken by DireAgency. During the summer, we offer to our two communities the opportunity to win one of their solar models to celebrate this partnership.

/Rotation x Flaneurz

This video combines dance and urban culture. Fashion and sport are in a natural partnership. It is directed by Casenoire and features dancers Sophie May (our AWAKE model) and Junior Steve. The photos are captured by Aurélie Chantelly.

© 1998

/Le Slip Français

For their back-to-school campaign, we find "Le Slip" in a gym as a wink to American students. Rollerskating is part of their culture, our two brands are mixed up. In Veja V-10 Nautico, this sports shooting enhances French savoir-faire!

© Flaneurz

/OUR POP-UP STORE

Pigalle, a Parisian district marked by urban culture, welcomes our Christmas pop-up store from 12th to 15th of December. In Duperré street, it is possible to discover detachable skates and upcoming products. It’s the opportunity for everyone to live a sharing moment with us.

Besides the ephemeral events, we continue to open the doors of our Skatelab one Saturday per month. Also, appointments are available by reservation during the week.

© Flaneurz

/ROLLERS PARTIES

This year again, we danced all over the Ile-de-France region. At the heart of the Flaneurz project, there is the desire to share the skate state of mind during evenings we organize. This was the case at the Cité Fertile, at the Point Éphémère, during the Pitchfork Festival or the Soleillades 2019.

/COMMUNICATION

Flaneurz team expands its web influence and creates its Pinterest account. We are developing the flâneur universe but also of anyone who has chosen skate to move around, have fun, escape. We offer personalization inspirations,  skate spots...

We are also evolving our Twitter and LinkedIn networks to provide you a total experience.

© Tinuke /  Anthony Finnochiaro

/NEW BRAND AMBASSADORS

Flaneurz branches out internationally thanks to its ambassadors. This year, we welcome four new ones.

 

/Tinuke
Dancer, roller quad instructor and event creator for her company Play Tone, Tinuke dedicates her life to spreading positive vibes in the London roller scene. She rolls in Reebok x Flaneurz, and regularly offers sport tutorials in Flaneurz on her Instagram account! 

 

/Sarah Chambers
Jammer for VRDL and the Australian team, Sarah is an internationally renowned roller derby player. Equipped with a pair of Fila T1 Mid in Premium range, you can see her between Melbourne and Sydney.  

 

/Coco
American living in Germany, Coco is a yoga teacher and skate workshops organizer. She is also present on YouTube to give her advices and recommendations on different materials. For example, we can find this "Flaneurz first impression" video.

 

/Thomas Picard
Black Rocks members and R/EVOLUTION campaign model, Thomas is a renowned figure skater. His career has taken him to world competitions in several categories (long program, short program, small group...). He rides in Nike Air Force One

 

/PRODUCTION

Our system has been functional and patented since 2015 and it is still evolving. For example, the "Topy" part on the front mechanical system has been removed. We regularly update the article presenting our savoir-faire so that you can follow these changes. We are also expanding our Research & Development team in order to carry out the product evolution.

/SOCIETAL

A few months ago, we were telling you about our link with roller skate. New collaborators have joined us to help our international development: marketing, operations, supply chain, client success and communication.

 

Following recruitment, our well-being policy was rethought: team lunches, skates lessons and “aperollers” are part of the team's daily routine. This encourages team cohesion. Johanna, Chief Happiness officer, has recorded a podcast with the french media Le Point to present her actions.

 

We try daily to reduce our production waste. We ask to limit the scotch tape use on cardboard boxes in order to facilitate recycling. We remove all the scotch tape we find on them. Our communication medium are printed on recycled/recyclable paper. Similarly, our packaging is being modified to remove plastic. 


Finally, Florian Gravier, company director, shares his Flaneurz project experience and his commitments through different media. In particular, he welcomes the team of "Ma Ville, Notre Idéale" (France 3) in our SkateLab. He also intervenes during the Inno Generation 2019 organized by BPI France. As part of the topic "Entrepreneurship in the territories: France has incredible talents!", he talks about the current events in Flaneurz.

Flaneurz celebrates its fifth birthday on 19th of December. Thanks to you, we continue to take the brand to new goals. Through your choice to join La Clique, you adopt a soft urban mobility. You are helping us to respond to the issues of the city tomorrow. Let's continue on this path together!

© Flaneurz