REEBOK X FLANEURZ

Flaneurz transforms your favorite pair of shoes into detachable roller skates. The quad roller trend is a tribute to one of the iconic sports of the 90s. With each season, we offer the opportunity to move in style while staying active with the most legendary sneakers of this generation.

With the emergence of our Custom offers (Ready-to-Roll and Change Your Shoes) we received many pairs of vintage sneakers, such as the Reebok Pump or Shaq Attaq, celebrating the signature style of 90s footwear. Many sneaker brands have managed to make their shoes timeless, much like Reebok. Our collaboration with Reebok is therefore no coincidence: discover our tribute to the vintage sneaker on four wheels.

© Amedeo Abello

 

/PERFORMANCE AT THE SERVICE OF FASHION

 

For over 100 years, Reebok has been enhancing its expertise through the special relationship it maintains with athletes. By ensuring the longevity of its best-selling vintage sneakers, the brand has become a reference in sports practice, as well as in our streets. Its name is inspired by a species of antelope called “Rhebok,” which lives in the southern part of the African continent and is known for its speed. The logo, composed of three parts, represents the mental, physical, and social aspects. The brand's identity conveys the sporty and lifestyle spirit that captivates us and that you can find in our permanent collections.

The 90s were marked by Les Bleus' World Cup victory, the launch of Windows, and the advent of the Pokémon era, but also by the creation of the Reebok Aztrek OG in 1993. The combination of high technicality and futuristic design—symbolized by the "X" on the toe box (the part of the shoe that covers and protects the toes)—made the Aztrek a revolutionary shoe in the running world. A legendary sneaker was born.

© Flaneurz 

 

/REEBOK X FLANEURZ

With a rich catalog of models from the 90s, Reebok has decided to bring the iconic Aztrek back to life.. The Reebok X Flaneurz capsule is available exclusively since October 5th on our e-shop. Only 12 models are on sale. The style teams from Reebok and Flaneurz have worked on a capsule honoring thehistory of roller skating for Flaneurz and vintage sneakers for Reebok.

Starting from the Reebok Aztrek OG, we imagined a rolling part truly adapted to this sports shoe by creating a combination between the Iconic and Premium ranges :

 

/The Iconic Sure Grip - Rock plate appreciated for its lightness and comfort.

/Premium wheels Roll Line - Helium x Flaneurz used for their hardness, offering speed and precision and equipped with a hub providing lightness.

 

This selection of components provides a new gliding sensation, fully designed for the Aztrek OG. Extend the running movement, go faster and further… Welcome to the combined universe of two brands putting performance at the service of fashion.

 

© Flaneurz  

 

/EPHEMERAL EVENT "MEGASTORE"

 

It was undoubtedly the most vintage event of the new school year!

To present this Reebok X Flaneurz collaboration, we invited you to meet on Friday, October 5th in the heart of Paris. For this day, we have prepared a rich program themed around the 90s:

In the middle of the Reebok pop-up store, showcasing the entire "Re-Run the 90's" range, Flaneurz took over the first floor of the Megastore to offer you 6 roller dance workshops. Hosted by our ambassadors Amandine Everage, Jean-Marc Gravier and Laurence Sabas, you were able to come and discover the foundations of roller dance to the sounds of the 90s.

© Pierre Mouton

© Pierre Mouton

 

After discovering the joys of roller skating, we invited you to the private party Crazy Sexy Cool. On the Pop and R&B music of live DJ sets concocted by Alice & Moi, Anaïs B and Zouz Machine, lThe energy of the Reebok x Flaneurz collaboration was in full swing. Between two rollerdance shows provided by the SkateXpress collective, we had the pleasure of reconnecting with Cindy Dslv, Camille Montagnac or else Amelie Dias Flaneurz on our feet. We also had the pleasure of seeing Ludovic and Andréa again. (It's about L.A), the faces of our collection Own Flaneurz. 

© Pierre Mouton

© Shehanhanwellage

We are proud to have worked with Reebok and to have seen you smiling for this new event.

The fruit of this collaboration is now available on our e-shop. Be one of the 12 wanderers who can walk, roll, run, and slalom with Aztrek on their feet.

With Flaneurz, come skate in style.