VEJA X FLANEURZ

Flaneurz Create a model of detachable Ready to Roll skates with a brand that is not unfamiliar to you:

Veja are ethical, responsible sneakers that care about the environment, their manufacturers, and their users.

The adventure Veja X Flaneurz began in June 2015. Veja is one of the first brands to trust and support us. The Veja concept store, "Shopping Center," marketed the Pantanal city shoe model during its autumn/winter 2012-2013 collection. This model was offered in the form of detachable rollers during Flaneurz's crowdfunding campaign on the platform. Kickstarter.

shoes transformed into roller skate by flaneurz

Today, this shared adventure takes on a new dimension. Hand in hand, our two brands are designing the new detachable roller model → Veja V-10 X Flaneurz.

The shoes are made from organic cotton from Brazil, grown by local producers without fertilizers or pesticides. The leather used is tanned only with plant extracts, and the sole is made from natural rubber from the Amazon.

The rolling chassis adopts the color codes of the shoe and complements it. The choice of colors and finishes is the result of a collaborative effort between the design offices of Veja and Flaneurz. These detachable, all-terrain, and lightweight rollers are ideal for urban mobility, exploration, and leisure.

Flaneurz, won a poster campaign in the capital. Highlighting the flagship model of the Spring/Summer 2017 collection is an obvious choice! From April 19 to 26, you could admire these posters in Paris. This collaboration is now available on the Veja and Flaneurz e-shops, as well as in retail stores (including Colette, Merci, Galeries Lafayette in Paris, Alex Eagle in London, Anthom in New York, Smart Fashion in Miami, Bailian in Shanghai, and Kapok in Hong Kong, among others).

On Friday, June 23, 2017, Flaneurz and Veja invited you to the launch party of their collaboration. It was the perfect opportunity to discover these iconic shoes reimagined as quad roller skates in one of the most cutting-edge fashion boutiques in Paris: Centre Commercial. The expertise of both brands was showcased, with every component of the On Wheelz mechanical system and the rolling part on display.

Ph: Antoine Motard

The evening was beautiful. We loved seeing you on this occasion, looking, touching, trying the Veja X Flaneurz, but also to drink, laugh, and be amazed by the roller dance show by the crew

You have made us proud. Thank you.